Major Fintech company

Growth Manager

• Hybrid • Location: Worldwide

Define and drive the growth strategy for Credit Line end-to-end with the business team.
Own the Credit Line acquisition budget and the call on where it goes.
Own the move into the middle class. Define who that customer is for us, where we reach them, and rebuild the acquisition mix around them.
Get into the heads of our users. Understand what they need, what they're afraid of, what makes them pick us over the bank card they already have. A higher bar than getting them to download another app.
Generate the experiments worth running, and be ready to get your hands dirty running them yourself, drag a new channel in, test it, ship the landing page, whatever the bet needs.
Use data and a clear read of every vertical to land on bets the team actually believes in. Run them across paid channels, landing pages, onboarding, activation, and retention with acquisition and product. Coordinate with marketing, design, origination, affiliate, and web/SEO when a campaign or promo needs to land across streams at once.
Dig into the metrics that matter for Credit Line: CAC, approval and activation, first transaction, limit utilization, spend per active, retention, reactivation, and LTV against the cost of risk. Find the real leverage, then design experiments that move those numbers.
Build a clean experiment tracking system so learnings compound across quarters instead of getting lost.

Requirements:

5+ years in growth, performance, or product marketing. Fintech, lending, cards, banking, or digital consumer services is a strong plus, not a must. Good growth thinking travels.
Self-starter who generates ideas without waiting for a brief and ships them. You can write the strategy and pick up a channel to test it yourself when that's what the bet needs. You energize the team, give honest feedback, and take it just as well.
Track record of tests that actually shipped and moved metrics.
Comfortable with product metrics and the tools behind them, CAC, LTV, activation, cohort retention in GA, AppsFlyer, Tableau, plus a working understanding of Meta, TikTok, and Google ads managers.
Hands-on with both qualitative and quantitative research. User interviews, large studies, segmentation, market signals, you work with all of them.
AI is part of your daily toolkit for prototypes, concepts, creative variants, analysis, cutting repetitive work. You treat it as a tool, not an oracle. You check the output, push back on weak ones, and trust your own thinking above whatever the model spits out.
Strong project management. You can keep five threads moving without dropping any, and the discipline to say no to the sixth.
Fluent English. Familiarity with the Philippine market and its middle class is a plus, not a requirement.

Apply:

Kristina Semenchenko

Recruitment consultant

Candidate Referral — 5% of the invoice amount after the candidate has completed the warranty period.